Hi Reader,

Real quick before we get to those blogging tips...

Next week, I am teaching the Lead Magnet Method.

It's my most popular training on building an email list that actually sells. I keep things super practical, and we walk through a step-by-step method that I know works.

It's on Tuesday at 1 p.m. (eastern). It's live, so you can get any questions you have answered, too.

Let's get back to it...

Quick question: when was the last time you read an entire blog post from start to finish?

Not skimmed. Not scrolled to the bottom and bounced. Actually read.

If you're like most people, it's been a while. And here's the part that stings a little: your readers feel the same way about your posts.

Roughly 80% of blog readers drop off before they make it halfway through. And it's almost never because the writing is bad. It's because the formatting makes the post look like it's going to be work.

Long paragraphs. Vague headers. No visual breaks. A single CTA buried at the very bottom where nobody sees it.

The good news? Formatting is one of the easiest things to fix. It doesn't require better writing skills or more research time. It's structural changes that take 20 minutes and completely change how people experience your content.

We just published a full breakdown on the blog. Here's what it covers:

• The two meanings of "blog post format" that most guides only half-explain
• Seven blog post types that consistently pull traffic (with real examples)
• How to format your posts so AI systems like Google's AI Overview actually cite your content
• Copy-paste AI prompts you can use to audit and reformat your own posts right now
• Why your CTA placement is a formatting decision, not an afterthought

One thing I'll flag: the section on formatting for AI search is something nobody else in the search results is covering.

If you've been wondering how to get your content picked up by AI Overviews and tools like ChatGPT, that section alone is worth the read.

Hit reply if you try the AI prompts on one of your existing posts. I'd love to hear what changes.

Peace,
Davey J. + the BDOW! Team

P.S. Something new is dropping tomorrow!